Privacy Policy
Your use of this website is subject to our Terms of Use. Please also review our Privacy Policy, Cookie Policy, Disclaimer Notice, and Refund & Cancellation Policy.
Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
Originally Effective: June 1, 2018
Current Version Effective: September 18, 2026
Last Updated: September 18, 2026
Aura Purification LLC (“Aura Purification,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how personal information is collected, used, stored, and shared.
This Privacy Policy applies to www.aurapurification.com, Aura Field, Aura Purification services, The Hidden Glow-related website features, forms, subscriptions, communications, and any products or services offered through this website (collectively, the “Services”).
By using this website, you acknowledge this Privacy Policy.
1. Information We Collect
We collect only information reasonably needed to operate our website, provide requested Services, communicate with you, process transactions, and improve our offerings.
Information You Provide Directly
Depending on how you interact with Aura Purification, you may provide information such as your name, email address, telephone number, mailing, billing or shipping address, communications with us, newsletter preferences, order or transaction information, and information submitted through contact or service-request forms.
Aura Field and Energy-Inspired Service Information
If you request or activate Aura Field or another energy-inspired service, you may provide information needed to identify the intended target of the service.
Depending on your selection, this may include a person's name, the name or description of a home or space, an address voluntarily entered by you, a pet's name or description, a description of an object, project, vehicle, or other meaningful target, an optional photograph, and a brief intention or description you choose to provide.
This information is used to associate the requested Aura Field or service with the target you selected and to administer that request.
We do not need Social Security numbers, government identification numbers, financial account passwords, medical records, or similar highly sensitive information for Aura Field or our standard energy-inspired services. Please do not submit such information.
You are also encouraged not to provide detailed medical diagnoses, treatment records, or other sensitive health information. Aura Purification and Aura Field are spiritual-wellness and intention-based offerings and are not medical or mental-health services.
Information About Other People
If you provide personal information about another individual, including a loved one, you represent that you have appropriate permission or authority to provide that information and to request the applicable service.
Please do not submit personal information about another person without their permission, except where you are legally authorized to act on their behalf.
Payment and Transaction Information
If purchases or paid services are enabled, payments may be processed by third-party payment providers made available through Wix or other providers we choose, such as PayPal.
Aura Purification may receive transaction information such as your name, contact details, product or service purchased, payment status, transaction identifier, and amount paid.
We generally do not receive or store your complete payment-card number when payment information is processed directly by a third-party payment processor.
Automatically Collected Information
When you use the website, certain technical information may be collected automatically, including your IP address, browser type, device type, operating system, approximate location derived from technical information, pages visited, referring pages, dates and times of visits, site interactions, and similar usage information.
This information may be collected through cookies, Wix platform technologies, analytics tools, security tools, and similar technologies.
Please see our Cookie Policy for additional information.
2. How We Use Personal Information
We may use personal information to operate and maintain the website; provide Aura Field and other requested Services; associate a requested field or intention sequence with the target selected by the customer; process inquiries, orders, payments, refunds, and service requests; provide customer support; send confirmations or service-related communications; maintain records of transactions and requests; administer newsletter subscriptions; send marketing communications where permitted or consented to; prevent fraud, abuse, and security incidents; analyze website performance and improve our content and Services; comply with legal, accounting, tax, and regulatory obligations; and protect the rights, safety, and property of Aura Purification, our customers, and others.
Where applicable law requires a particular legal basis for processing, we may process information because it is necessary to provide a service you requested, because you provided consent, because we have a legitimate business interest that does not override your rights, or because processing is required by law.
3. Aura Field and Energy-Inspired Services Information
Aura Field is designed around a simple target-based model. A user may choose a person, space, pet, object, project, vehicle, or other meaningful target and provide enough information to distinguish that target for the requested experience.
We aim to minimize the information required for activation.
Aura Field does not require access to your device's live precise location, medical records, financial accounts, passwords, or government identification.
Information submitted for Aura Field may be stored for the period needed to operate the requested field, maintain records of activation, provide support, resolve disputes, comply with legal obligations, or until it is no longer reasonably necessary for the purpose for which it was collected.
Where appropriate, information may be deleted or de-identified when it is no longer needed.
When an Aura Field subscription or activation ends, the information used specifically to identify and operate that field — such as the target name, address, description, photograph, or submitted intention — will be deleted or de-identified within a reasonable period after the service ends, unless you ask us to retain it for reactivation or we are required to retain certain information by law.
When an Energy-Inspired Service is completed — including a single session or the final session of a multi-session package — information used specifically to identify and perform the service, such as a name or other reference, address or location description, pet or object description, photograph, or submitted intention, will be deleted or de-identified within a reasonable period after the service is completed, unless you ask us to retain it for a future session or we are required to retain certain information by law.
Transaction, billing, subscription, and business records may be retained separately for accounting, tax, fraud-prevention, dispute-resolution, and other legitimate legal or business purposes.
4. How We Share Information
We do not sell your personal information for monetary consideration.
We may disclose information to service providers that help us operate Aura Purification and provide the Services. These may include website hosting and platform providers, payment processors, email and customer-communication providers, analytics and security providers, ecommerce and order-fulfillment providers, professional advisers, and other vendors performing services on our behalf.
Our website is currently built using the Wix platform. Information submitted through the website may therefore be processed or stored through Wix systems and applications.
If our future Shop uses third-party fulfillment or print-on-demand providers, we may share the information reasonably necessary to fulfill and deliver your order, such as your name, shipping address, contact details, and items ordered.
We may also disclose information when required by law, court order, subpoena, regulatory request, or other legal process; when reasonably necessary to prevent fraud or protect rights, property, security, or safety; in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction; or when you expressly direct or authorize us to make the disclosure.
We do not currently sell personal information or use personal information for targeted advertising as those terms are defined under applicable comprehensive state privacy laws. If our practices change materially, this Privacy Policy will be updated and legally required choices will be provided.
5. Wix and Other Third-Party Services
AuraPurification.com is hosted using Wix.
Wix provides website infrastructure, data storage, databases, forms, ecommerce functionality, security features, analytics capabilities, and other tools that may process visitor and customer information on our behalf.
Our website may also contain links to, or embedded content from, third-party platforms such as YouTube, Instagram, TikTok, X, payment services, or other external websites.
When you interact with an embedded feature or leave our website for another platform, that third party may collect information according to its own privacy policy and practices. Aura Purification does not control the privacy practices of independent third parties.
6. Cookies and Similar Technologies
AuraPurification.com uses cookies and similar technologies for functions such as website security, stability, user preferences, analytics, performance, and features provided through Wix or third-party integrations.
Some cookies are necessary for the website to function. Other cookies, including certain analytics or marketing technologies, may be optional.
Where required by applicable law, visitors will be offered controls for non-essential cookies through our cookie-consent tools.
For more information, including available cookie controls, please review our Cookie Policy.
7. Email and Marketing Communications
If you subscribe to Aura Purification updates, The Hidden Glow updates, Aura Field announcements, product news, or other marketing communications, we may use your email address and related preferences to send those communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the message or by contacting us.
Unsubscribing from marketing does not prevent us from sending necessary transactional or service-related messages, such as purchase confirmations, Aura Field activation information, or responses to an inquiry.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing requested Services, maintaining business and transaction records, complying with legal, tax, accounting, or regulatory obligations, resolving disputes, preventing fraud, enforcing agreements, and protecting our legal rights.
Retention periods may vary depending on the type of information and the reason it was collected.
We may delete, aggregate, or de-identify information when it is no longer reasonably necessary to retain it in identifiable form.
Information submitted specifically to identify or perform Aura Field or Energy-Inspired Services — including names or references, addresses or location descriptions, photographs, pet or object descriptions, and submitted intentions — is not intended to be retained indefinitely after the applicable activation, single session, or multi-session package has ended.
9. Data Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Our website also relies on security measures provided by Wix and other service providers.
However, no online service, electronic transmission, or data-storage system can be guaranteed to be completely secure. You should therefore use reasonable care when submitting information online.
10. Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have rights concerning your personal information, including the right to request confirmation of whether we process your information, access information we maintain about you, correct inaccurate information, request deletion, obtain a portable copy of certain information, withdraw consent where processing is based on consent, and opt out of certain uses such as the sale of personal information, targeted advertising, or qualifying profiling where those activities occur.
Where applicable law provides an appeal right following denial of a privacy request, you may also request that we review our decision.
To submit a privacy request, contact:
Please include enough information for us to understand and reasonably verify your request. We may request additional verification before fulfilling a request where appropriate or legally required.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
11. International Visitors and Data Transfers
Aura Purification is based in the United States.
Wix and other service providers we use may process or store information in the United States and other countries.
If you access our website from another country, your information may be transferred to jurisdictions whose privacy laws differ from those in your country.
Where required by applicable law, we and our service providers will use appropriate mechanisms for international transfers of personal information.
12. Children
Our commercial Services are intended for adults.
We do not knowingly collect personal information directly from children under 13 through the website.
If you believe that a child has provided personal information to us without appropriate parental or guardian authorization, please contact us so that we can review and, where appropriate, delete the information.
If a service permits an adult to provide information concerning a minor, that adult must be the minor's parent, legal guardian, or otherwise legally authorized to provide the information and request the service.
13. Do Not Submit Unnecessary Sensitive Information
Aura Purification seeks to minimize sensitive personal information.
Please do not submit Social Security numbers, passport or government identification numbers, financial-account passwords, login credentials, full medical records, or other information that is not necessary for the requested Service.
If a future service requires information not described in this Privacy Policy, we will provide appropriate notice and obtain any consent required by applicable law before collecting it.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, Aura Field, Services, technology, legal requirements, or business practices.
When we update the policy, we will revise the Last Updated date at the top of this page.
If a change is material and applicable law requires additional notice or consent, we will provide it as required.
15. Contact Us
Questions, concerns, or requests regarding this Privacy Policy or your personal information may be sent to:
Aura Purification LLC
Website: www.aurapurification.com
Email: info@aurapurification.com
For additional legal information, please review our Terms of Use, Cookie Policy, and Disclaimer.